![]() Consequently, models and measures of tourism success around the globe have mirrored this focus with destination development campaigns firmly aimed at stimulating growth in visitation, tourist spend and investment. No matter how these manifest, historically, the primary objective of destinations has been to increase visitation. As a constantly evolving phenomenon, tourism remains subject to new social practices, changing utilities, variable and at times conflicting stakeholder needs and transformational trends. Novelli, Overtourism: excesses, discontents and measures in travel and tourism, Abingdon: CABI, pp. Overtourism: Excesses, discontents and measures in travel and tourism. ![]() This is a prepublication version of the introductory chapter in Milano, C., Cheer, J. We contribute to this discussion by exploring of the potential for degrowth to facilitate a truly sustainable tourism. Debate concerning overtourism thus offers a valuable opportunity to re-politicize discussion of tourism development generally. Identifying a growth imperative in the basic structure of the capitalist economy, we contend that mounting critique of overtourism can be understood as a structural response to the ravages of capitalist development more broadly. We bring the two discussions together here to interrogate their complementarity. ![]() Yet thus far the vibrant degrowth discussion has yet to engage systematically with the tourism industry in particular, while by the same token tourism research has largely neglected explicit discussion of degrowth. ![]() Degrowth, understood as both social theory and social movement, has emerged within the context of this global crisis. Rapid and uneven expansion of tourism as a response to the 2008 economic crisis has proceeded in parallel with the rise of social discontent concerning so-called “overtourism.” Despite decades of concerted global effort to achieve sustainable development, meanwhile, socioecological conflicts and inequality have rarely reversed, but in fact increased in many places. This article outlines a conceptual framework and research agenda for exploring the relationship between tourism and degrowth. ![]()
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